Vori Announces Southern California Expansion with 100+ New Partners, Supporting Regional Independent Businesses

New partners are exemplary independent grocers & suppliers including Foundation Foods, Seacoast Distributing, Cardiff Seaside Market, and Valley Farm Markets

Vori, the digital B2B ordering platform optimizing the grocery supply chain, today announced a major expansion into Southern California with the addition of more than a dozen new independent retailers across the Los Angeles and San Diego metro areas, and 100+ local and regional vendors, wholesalers and distributors whose products are staples in Southern California grocery stores and across the country.

New grocery retailers include Cardiff Seaside Markets, Valley Farm Markets and suppliers such as Foundation Foods, Seacoast Distributing, Craft Corn, LBB Imports LLC, Natural Value, Spiceology, and SunRidge Farms, to name a few. These businesses are leading models of how natural and independent grocers and vendors can operate efficiently and competitively in today’s landscape.

<span class="video-caption">Valley Farm Market's second location in La Jolla, California.</span>

"We’re excited that Vori is now officially available across the state of California,” says Brandon Hill, CEO and co-founder of Vori, “Vori began to gain traction in Northern California during the height of the COVID-19 pandemic; and as a result of the successes those retailers and suppliers are seeing, the market is pulling us into new locations. The independent and natural market in Southern California, and beyond, have made it known they are ready for digital transformation within their grocery stores."

The food retail supply chain is the most foundational, least digitized, and most overlapping supply chain out there. As an online and mobile B2B ordering platform, Vori allows the store buyer to walk their entire store once and order from an in-depth marketplace of high-quality suppliers while discovering new products right at their fingertips. Vori provides wall-to-wall ordering, empowering retailers to provide their shoppers with local, national, and global flavors and products.

Vori’s data integrations allow for seamless communication and order processing between retailers and suppliers by way of internal ordering, real-time order reconciliation, automatic price changes, and intelligent reordering. 

Local grocers in the Southern California region and the communities they serve will benefit from this expansion. By democratizing access to local, national, and global grocery supply for natural and independent retailers, Vori unlocks technology for these businesses and their suppliers, ensuring retailers have access to, and efficient distribution of the foods their communities need and love. Considering that independent grocers account for one-third of all grocery sales in the U.S., helping these businesses achieve digital transformation is crucial for local economies, community health, and the U.S. economy overall.

<div class="r-quote-block"><span class="r-quote">Vori will help us and our customers do business more sensibly.</span><span class="r-quote-author">Louis D’Angelo</span><span class="r-quote-author-title">CEO, Foundation Foods</span></div>

“As a leading curator and distributor of natural, organic, and sustainably-sourced brands, we are thrilled to join forces with Vori to ensure our retail customers are provided with the best and most unique selection of products,” said Louis D’Angelo, CEO, Foundation Foods. “We joined Vori to not only help our retail customers have an easier time ordering, but to allow our internal business operations to fulfill our customers’ needs more seamlessly. Vori will help us and our customers do business more sensibly.”

Ninety percent of the leading natural and independent grocers and distributors in Northern California are already on Vori, and the company’s Southern California expansion will contribute to Vori’s mission to streamline ordering, overcome inefficiencies in the food retail supply chain and, as a result, address issues such as food waste and food deserts.

About Vori

Vori is the only modern operating system for the grocery industry. Our technology democratizes access to the local, national, and global food supply, empowering retailers to provide their shoppers with flavors and products from an in-depth marketplace of high-quality suppliers. Vori allows store buyers to streamline their operations with wall-to-wall ordering and multi-vendor product discovery, right at their fingertips. Founded in 2019, Vori is backed by investors who share their vision of a future where food moves freely. Their investors include Greylock, Y Combinator, Village Global, South Park Commons, grocery industry experts from Safeway/Albertsons, and co-founders of Instacart, DoorDash, and Twitch. Learn more at vori.com.